What is GIA?

You have probably heard of the GIA – the Gemological Institute of America. Founded in 1934, the GIA is the world’s principal authority on diamonds. Moreover, this nonprofit institute is the main source of research, standards, and education in jewelry and gems. The GIA’s mission is to protect gemstone buyers and sellers all over the world by setting and maintaining standards used for evaluating the quality of gemstones.


The GIA provides a variety of services. Some of them include analysis and grading of diamonds, colored diamonds, synthetic diamonds, colored stones, and pearls. Also, they consider education one of the most important things you should invest in. They offer on-campus education, professional development, and distance education programs. Moreover, they put a lot of time and effort into doing thorough research.


In 1953, the Four Cs (clarity, cut, color, and carat weight) and the International Diamond Grading System were developed by the GIA as standards to compare and evaluate the quality of diamonds. Their headquarters is in Carlsbad, California and it operates out of 13 countries. Furthermore, the GIA owns 11 campuses, 9 laboratories, and 4 research centers worldwide.


Atlanta’s Most Trusted Diamond Expert


Although not as big as the GIA, the Gold ATM is another leader in the world of diamonds. Being the premier diamond buyer in Atlanta, the Gold ATM is the best place for you to sell your diamonds. With over 250 five-star reviews on Google, we are the highest-reviewed diamond buyer in Atlanta. Our rates for diamonds are higher than any of our competitors’.


We buy loose diamonds, as well as diamond rings, diamond necklaces, diamond bracelets, and any other form of diamond jewelry. What’s more, we provide free evaluations for our customers. You will be able to see the finer details of your diamonds projected onto a big screen through a digital microscope.


Our customer service is one of our top qualities, and our customers realize that. All three of our locations are in high-rise office settings, providing a safe and secure environment for all our customers who want to sell their diamonds. Also, there is absolutely no pressure to sell; we strive to create a relaxed atmosphere in our offices.


The Gold ATM has three offices: in Atlanta, Buckhead, and Roswell. Feel free to pay us a visit and learn all there is to know about your diamonds. Professionals working at the Gold ATM will lead you through the evaluation process and give you the best offers in Atlanta.

Feel free to pay us a visit and see for yourself why we are the best. We have three offices at these safe and secure locations all throughout the Atlanta area:


  • Main Office (WALK-INS WELCOME) – 400 Galleria Pkwy, Suite 1500, Atlanta, GA 30339 – (770) 843-4653
  • Buckhead Location (APPOINTMENT ONLY) – 3525 Piedmont Rd NE Bldg 7, Suite 300, Atlanta, GA 30305 – (678) 310-9240
  • Roswell Location (APPOINTMENT ONLY) – 760 Old Roswell Rd, Roswell, GA 30076 – (470) 499-4615


If you’d like to contact us, please click here and come experience the Gold ATM for yourself.