Why Is Gold a Bad Investment & Why You Should Sell

It seems like there’s a widespread opinion that gold is a good investment. However, in today’s economy, we can see a number of signs that point to exactly the opposite. The reality is that now is the perfect time to cash in on all gold valuables we have.


It’s Time to Sell Your Gold

And here’s why:


  • Poor long-term returns


Robert R. Johnson, principal at the Fed Policy Investment Research Group, and his colleagues stated that gold, despite its celebrated status as a hedge against inflation, underperforms equities in all interest rate environments.


  • No set worth


If we were to estimate a value of a company, we’d do it based on forecasts of future earnings and the growth of earnings. However, gold has no earnings. What’s more, to hold onto gold, we might have to insure it, which would result in additional costs.


Supply and demand determine the value of gold, and those are very hard to predict.


  • No periodic cash flows


When we invest in stocks, apart from keeping our equity in a growing company, we receive stock dividends over the years. On the other hand, investing in gold has no such benefits – we won’t receive any dividends or coupon payments.


  • Little actual utility


Silver, for example, is frequently used in products such as electronics, solar panels, and medical devices. Gold, however, isn’t particularly useful when it comes to industrial use.


  • Gold’s inefficient


Lastly, gold is extremely inefficient. As we tend to collect it, we thus have to handle storage costs, as well as security costs. Plus, there’s the whole thing about tax.

Sell Gold at The Gold ATM


With all that has been said above, we are sure that you understand why it’s better to sell your gold valuables sooner rather than later. If you own gold jewelry, gold rings, gold bars, gold coins, or any type of fine jewelry made of gold, you can bring them to The Gold ATM.


We take pride in being fully transparent with our customers. You can always count on an honest evaluation and a fair offer. What’s more, we can teach you about the true value of your gold jewelry pieces, as well as other fine jewelry pieces (gold jewelry, scrap gold, diamond jewelry, luxury watches, etc.).


With 270 five-star reviews on Google, we have earned the reputation of the most trusted gold buyer in Atlanta and the surrounding communities. Our rates are the best – our competitors cannot top our offers. Also, we operate out of safe and secure high-rise office settings, creating a safe and pressure-free environment for all our customers.


If you are going to sell your gold, and we highly recommend that you do, why not sell it to the highest-reviewed gold buyer in Atlanta? Visit us in Piedmont, Buckhead, Hartsfield, or Roswell.


If you have additional questions about our services, you can easily reach us at any of the following locations:


  • Main Office (WALK-INS WELCOME) – 400 Galleria Pkwy, Suite 1500, Atlanta, GA 30339 – (770) 843-4653
  • Buckhead Location (APPOINTMENT ONLY) – 3525 Piedmont Rd NE Bldg 7, Suite 300, Atlanta, GA 30305 – (678) 310-9240
  • Roswell Location (APPOINTMENT ONLY) – 760 Old Roswell Rd, Roswell, GA 30076 – (470) 499-4615
  • Hartsfield Location (APPOINTMENT ONLY) – 100 Hartsfield Center Pkwy, Atlanta, GA – (678) 310-9240


For more information on our stores, please visit our website. We look forward to meeting you and invite you to come experience The Gold ATM for yourself.